CURRYS Pocket Drop 

Directer: Jo Tanner | Flare Productions/ Dark Energy

Reverse pickpocketing may sound like a counter-intuitive activity, but that’s exactly what takes centre stage in this ad for Currys PC World. Staff members commando crawl, tiptoe, and generally sneak their way into position and stuff money into customers’ pockets, with covert camerawork emphasising the silly nature of their anti-crimes.